This study aimed to present the application of Technology Roadmapping (TRM) method for the definition of the carrot research program at Embrapa Hortaliças in the next 15 years. The carrot production chain was chosen because this vegetable crop is one of the most important in Brazil. Moreover, the related projects from Embrapa Hortaliças have had significant impacts on the vegetable sector and the team was motivated to conduct prospective studies for identifying real and potential demands to support the projects planning related to this species. The steps of the TRM application were as follow: (1) to define the scope of the prospective study; (2) to understand the context of the carrot value chain in order to facilitate the process of TRM adaptation; (3) to establish the conceptual model of the roadmapping based on the basic graphic representation, with four layers: market, business, research areas and resources (physical, financial, human and expertise); (4) to collect data from primary and secondary sources, such as growers, wholesalers, seed companies, supermarkets, processors, consumers, and researchers, in order to support market and business layers; and (5) to carry out a workshop with external partners and collaborators, and subsequent workshops with the thematic groups to elaborate the roadmapping. The application of TRM from the managerial perspective allowed a robust data collection plan of the current status of the carrot production chain in Brazil and a clear action-plan of research activities aiming to reach the prioritized demands in this chain. Furthermore, it allowed the identification of the human and material resources needed to fulfill the research actions in a time perspective. In the scientific dimensions, the method showed significant degree of flexibility, therefore being recommended to be extended to other vegetable chains and to other agribusiness sectors.
Daucus carota; technological forecasting; market; innovation
