Abstract:

The term “transmedia” has gained popularity in the entertainment industry and has been widely used to designate the use of several media platforms that converge to tell a story. As a result, transmedia changes the modes of consumption and production of contemporary cultural products. On one hand, transmedial projects attract consumers that are no longer just readers or players (or users, spectators, etc.), but are a combination of them. On the other hand, these projects often require “superproducers” or “superartists”, with knowledge and skills in various media, or a well-planned collaboration between producers or artists. In this article, we will examine the collaborative productions in the Canadian Secret Path (2016) and in the Brazilian Airplane Mode (2017) transmedial projects.

Keywords:
Transmedia; Transmedia Project; Transmedia Franchise; Secret Path; Airplane Mode