Cultural consumption practices of visitors to the National Museum / UFRJ in social networks

This article aims to understand representations of cultural consumption experiences performed by posting images on Social Networking Platforms (SNP) by lower-class individuals who visited the National Museum/UFRJ. The study was carried out employing ethnographic-inspired research, which comprised the stages of participant observation in the exhibitions, interviews with visitors, and digital observation of their publications in SNP. Among the results achieved, it is possible to highlight that the publications largely reflect practices and values that already existed before the so-called “digital life,” such as the importance of kinship and bonds of friendship in everyday relationships.

Keywords:
Cultural consumption; Museums; Social networks; Low-income groups; Brazil

Authorship

Fernanda Cristina Cardoso Guedes

funding acquisition

conceptualization

investigation

methodology

data curation

formal analysis

writing, original draft

proofreading and editing

Universidade Federal Fluminense, Programa de Pós-Graduação em Comunicação. Niterói - RJ, BrazilUniversidade Federal Fluminense, Programa de Pós-Graduação em Comunicação. Niterói - RJ, BrazilUniversidade Federal Fluminense, Programa de Pós-Graduação em Comunicação. Niterói - RJ, Brazil

Fernanda Guedes Doctoral candidate in the Graduate Program in Communication at the Fluminense Federal University and holds a master’s degree from the same institution (2016). She is a member of the Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF) and has research interests in consumption, low-income classes, social media, organizational communication, crisis management, and the cultural sector/museums. The article “After the Fire: Developing Reconstruction Strategies and Public Outreach at the National Museum/UFRJ” is among her main publications, co-authored with Alexander Kellner, for Museum International. E-mail: fcguedes@gmail.com

https://orcid.org/0000-0001-7813-7670

Carla Fernanda Pereira Barros

project administration

conceptualization

supervision

methodology

formal analysis

proofreading and editing

Carla Barros Professor in the Graduate Program in Communication and the Department of Cultural Studies and Media at the Fluminense Federal University (UFF). Ph.D. in Administration in the research of anthropology of consumption by the COPPEAD Institute of Rio de Janeiro Federal University. Post-Doctorate in Anthropology at University College London (UCL). Leader of the research group Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF), registered in the CNPq. Coordinator of the Laboratory of Studies on Digital Inclusion, Social Mobility and Media Consumption. She has research interests in consumption, low-income classes, digital inclusion, and social mobility. She is the co-editor of the book “Ethnography and Media Consumption: New Trends and Methodological Challenges” (E-papers Ed.). E-mail: cbarros@id.uff.br

https://orcid.org/0000-0003-4037-1060

Fernanda Guedes

Doctoral candidate in the Graduate Program in Communication at the Fluminense Federal University and holds a master’s degree from the same institution (2016). She is a member of the Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF) and has research interests in consumption, low-income classes, social media, organizational communication, crisis management, and the cultural sector/museums. The article “After the Fire: Developing Reconstruction Strategies and Public Outreach at the National Museum/UFRJ” is among her main publications, co-authored with Alexander Kellner, for Museum International. E-mail: fcguedes@gmail.com

Carla Barros

Professor in the Graduate Program in Communication and the Department of Cultural Studies and Media at the Fluminense Federal University (UFF). Ph.D. in Administration in the research of anthropology of consumption by the COPPEAD Institute of Rio de Janeiro Federal University. Post-Doctorate in Anthropology at University College London (UCL). Leader of the research group Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF), registered in the CNPq. Coordinator of the Laboratory of Studies on Digital Inclusion, Social Mobility and Media Consumption. She has research interests in consumption, low-income classes, digital inclusion, and social mobility. She is the co-editor of the book “Ethnography and Media Consumption: New Trends and Methodological Challenges” (E-papers Ed.). E-mail: cbarros@id.uff.br

Conflict of interest

The authors declare no conflict of interest.

Editor: Maria Ataide Malcher

Editorial assistant: Aluzimara Nogueira Diniz, Julia Quemel Matta, Suelen Miyuki A. Guedes and Weverton Raiol

SCIMAGO INSTITUTIONS RANKINGS

Figures

Figures (6)

Thumbnail

Figure 1
Image posted without a caption

Thumbnail

Figure 2
Image with description of the Museum

Thumbnail

Figure 3
Image of the caption at the Egypt Exhibition

Thumbnail

Figure 4
Screenshot from G.M.’s Instagram feed

Thumbnail

Figure 5
Screenshot from M.F.’s Instagram feed

Thumbnail

Figure 6
Screenshot from Facebook

Figure 1 Image posted without a caption

Source: Facebook¹².

Figure 2 Image with description of the Museum

Source: Instagram

Figure 3 Image of the caption at the Egypt Exhibition

Source: Instagram

Figure 4 Screenshot from G.M.’s Instagram feed

Source: Instagram

Figure 5 Screenshot from M.F.’s Instagram feed

Source: Instagram

Figure 6 Screenshot from Facebook

Source: Facebook

How to cite

copy

Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (INTERCOM) Rua Joaquim Antunes, 705, 05415-012 São Paulo-SP Brasil, Tel. 55 11 2574-8477 - São Paulo - SP - Brazil
E-mail: intercom@usp.br

Acompanhe os números deste periódico no seu leitor de RSS

Versão para download de PDF

PDF

Português
Inglês

Versões e tradução automática

Versão original do texto

English
Português

Tradução automática

Google Translator
Microsoft Translator

Como citar

RIS

BIBTEX

Outros formatos de citação e exportação:

SciELO - Scientific Electronic Library Online
Rua Dr. Diogo de Faria, 1087 – 9º andar – Vila Clementino 04037-003 São Paulo/SP - Brasil
E-mail: scielo@scielo.org

Leia a Declaração de Acesso Aberto

Métricas

Cultural consumption practices of visitors to the National Museum / UFRJ in social networks

PlumX

Mensagem

[1] Fernanda Guedes

Doctoral candidate in the Graduate Program in Communication at the Fluminense Federal University and holds a master’s degree from the same institution (2016). She is a member of the Center for Studies in Mass Communication and Consumption (NEMACS-PPGCOM/UFF) and has research interests in consumption, low-income classes, social media, organizational communication, crisis management, and the cultural sector/museums. The article “After the Fire: Developing Reconstruction Strategies and Public Outreach at the National Museum/UFRJ” is among her main publications, co-authored with Alexander Kellner, for Museum International. E-mail: fcguedes@gmail.com