This research consists in an analysis of feminine representations in two popular maga zines of great circulation in the businesses world. Techniques of Discourse Analysis and photographic critic were used by which it was tried to observe the different feminine images' presentations in the selected magazines, going beyond the casual reading superficiality and, with an attentive glance to details, investigating the most veiled forms of discrimination and prejudice in the job market. For so much, it was analyzed the history of the woman's work along the years, the changes happened in the social papers of genders and the importance of the media in the construction, deconstruction and diffusion of social values. The obtained results allowed the construction of a classification of the woman's main social representations in the researched magazines.