This research investigates how time and haste are perceived and lived by drivers in the traffic of Fortaleza, Ceara state, Brazil, identifying and analyzing their subjective states and behaviors associated with this experience. Data was collected through the analysis of four Focal Groups, from which emerged several elements related to time and haste and to the incidence of inadequate traffic behaviors, according to participant's gender and age. The criteria of Classic Content Analysis were used to analyze the data obtained in the group discussions. The results led to the conclusion that the matter of time and haste constitutes a potential generator of errors and violations on the conduction of vehicles, because it substantially influences the behaviors of drivers and it configures an important reality to comprehend the factors involved in the traffic dynamics and in the urban environment as a whole.
Time; Traffic; Subjectivity; Traffic violations