In this assay, the importance of Social Psychology discipline in the T.W. Adorno's work and the specific conception that he formulates about it are pointed out. He defends that there is a new way of individuals' configuration, expressed by standardized attitudes and their own behaviors, such as a fragile ego, which is easily co-opted by totalitarian social movements. Such individuals appear in a society characterized by a form of domination based on administrative and technological rationality. For that author, Social Psychology would have to study this issue so that, with the enlightenment achieved and diffused, the individuals are able to resist to the blind adhesion in irrational social movements, such as the fascism. Adorno empathized that the determination of these movements is not individual, but social.
T. W. Adorno; Social Psychology; fascism