A shamanic ritual of initiation performed by the Asuriní of the Xingu river to be registered by video as well as the video itself are analysed, to address knowledge transmission in this society. This is done from the historically contextualized social experience and acomplished in the extent of what could be named cultural performance. In this experience, concepts such as representation, image, vital substance were re-signified by body performance that expresses these concepts, the same ones that are re-signified through the researcher's technological medium of expression.This intercultural experience provided anthropological reflexion about processes of transformation and cultural continuity in indigenous societies, particularly about the production of meaning and notions of knowledge that give expression to the atual experience as transformative reflexivity.
Cultural performance; shamanic ritual; image; representation; Anthropology of Experience; Asuriní of the Xingu river