The main objective of this paper is to propose a model for improving work motivation programs based on the worker's motivational profile. The basic principle is that the work motivational strategies are more efficient when elaborated directly from the worker's personal goals and values. In order to do that, major work motivational theories are briefly discussed as well as their application in organizational motivational programs. A modern theory of values is introduced, previously verified empirically in more the 60 countries, from which it is possible to identify people's motivational structure. On the basis of the results of those studies, the concept of the worker's motivational profile is proposed and the evaluation strategy of that profile in the organizations is discussed. The correspondence between different aspects of the motivational profile and several motivational strategies used in the organizational practice are also pointed out. It is concluded that the knowledge of the worker's motivational profile facilitates the development of differential motivational programs in the organization, responding to the goals and values of workers from different organizational sectors.
work motivation; worker's motivational profile; motivational theories
