Abstract

This research aims to discuss and define the concept of audience and its characterization in the phenomenon of university radio. For these stations, knowing the profile of their audiences, their circulation spaces, and their interests is essential for them to fulfill their role in society and in the radio’s media ecology. As a result of a bibliographic review through Boolean searches, we suggest new approaches that allow adapting the concept of audience to the phenomenon of university broadcasting. To this end, we propose possible approaches based on the designation of dimensions and parameters to understand the audience in university radio stations as a theoretical-methodological contribution that seeks to systematize and build the debate on the audience’s identity in university stations in the current context. marked by great challenges (platformization, multidimensional perspective, or culture of connection) that complicate characterizing the audience.

Keywords:
Audience; College radio; Media ecology; Public