ABSTRACT:

For tourists, Smartphones are now essential for a trip, whether to search for information or to communicate with friends and family. This article investigates the importance of smartphones to the experience associated with the tourist trip. An online questionnaire was developed and applied, seeking to ascertain the opinions of smartphone users about the importance of this type of technology and how it is used. The data gathered were cleaned and verified to detect the valid answers, then the Business Intelligence tools integrated with Microsoft Excel were applied. The results showed that tourists consider the use of these devices important, and use them mainly to search for information on the tourist destination and points of interest. It was also found that the social network most used by tourists is TripAdvisor.

KEYWORDS:
Consumer Behavior; Information and Communication Technology; Smartphone; Touristic Experience; Tourism