Abstract

This article aims to analyze the racism and the processes of racialization and social polarization in Mexico from an anthropological perspective. The analysis is based on the study of discursive practices and electoral advertising carried out on the occasion of the June 2021 elections. It is proposed that the use of racist and classist stereotypes widely disseminated in the electoral campaign are part of certain primary frames of reference that function as interpretation schemes of social reality, which are put to the test in the political contest. These frameworks constitute schemes of perception and interpretation, which allow subjects to reaffirm their own identity, distinguish themselves and guide their actions beyond the electoral contest.

Keywords:
racism; racialization; elections; polarization; México